08:00 – 08:50
Registration and Networking
8:50 – 09:00

Welcome and Setting the Scene


Mark Rix
Group Managing Director, Wellbeing at Work




Mariam Moussa
Founder & Leadership Coach, PROCIJ

09:00 – 09:25

Promoting Productive Employment, Decent Work and Wellbeing for Women in Arab States
What are the most effective resources organizations can utilize to help female employees? What strategies can employers implement to determine what really works for women at the workplace? What are the workplace factors that relate to decent work and productive employment for women in the Arab States? What help is available to front line managers who have female team members experiencing poor wellbeing?


Heba Hesham
UN Women Programme Specialist, UN Women

09:25 – 10:10
Leadership Panel: Wellbeing at the Heart of Workplace Transformation
How can compassionate leaders ensure wellbeing is a long-term, strategic and outcome-driven priority and not a compliance or process driven role? What can employers do to ensure all aspects of an organization are human-centric? How do leaders model behaviours in managers that promote wellbeing and high performance? What can employers do to empower work-life alignment? How can employers support people to make choices on where they work and how. And what is the role of the office today and tomorrow?



Marwa El Kasier
Head of Human Resources, Erada Microfinance




Dr George Sedky
Head of Human Resources, GB Corp




Nesreen ElSherbini
Head of North Africa & MEA Capabilities, Kraft Heinz




Myrna Fahmy
Culture Manager, Orange Egypt




Dr. Mohammad Maan
Regional Head of Clinical Operations, Middle East & Africa, Bupa Global


Moderated by


Mariam Moussa
Founder & Leadership Coach – PROCIJ

10:10 – 10:35

The Case for Human Sustainability in Egypt
How can employers live by the mantra: when people thrive, businesses thrive? How can organizations create true sustainability? Ensuring human sustainability is central to better outcomes for organizations and humanity


Shereen Shaheen
Head of Corporate and Public Affairs, Tetra Pak

10:35 – 10:55
Conversation & Networking Break
10:55 – 11:20

Championing Employee Wellbeing
In a world where the workplace is constantly evolving, leaders need to ensure that employee wellbeing isn't just ticking a box but a driving force behind long-term success, this is a call to action for leaders who want to create a thriving, compassionate workplace where wellbeing is at the core of every decision. Explore how aligning wellbeing with business goals, embedding it into company values, and fostering a supportive culture can transform the organization by diving into actionable strategies that intertwine diversity, equity, and inclusion with wellbeing, creating a human-centric workplace where every employee feels valued and inspired. Learn how to craft comprehensive wellbeing programs that prioritize mental health, foster resilience, and equip managers to support their teams through challenges. Discover the power of effective communication in building trust and engagement and find out how leadership’s commitment to wellbeing can drive cultural transformation and team performance. Get ready to be inspired and equipped with the tools to lead your organization into a future where wellbeing drives success.


Deena Seoudi
Human Resources Director, AXA

11:20 – 12:00

Identity and Wellbeing
This session explores and provides insights into the relationship between identity and well-being. Individuals derive part of their self-concept from their group memberships, such as nationality or profession, where positive group associations boost self-esteem and a sense of belonging, promoting well-being. Conversely, negative group associations or perceived discrimination can lead to identity threats and mental health issues. We also examine how individuals maintain and adapt their identities amidst social changes, emphasizing the need for continuity, distinctiveness, self-efficacy, and self-esteem. When these principles are disrupted, such as during societal shifts or personal transitions, it can lead to stress and diminished well-being.


Dr. Gary Pheiffer
Assistant Professor of Psychology, Heriot-Watt University

12:00 – 13:15
Lunch, Meetings & Connections
13:15 – 13:45

Psychological Safety and its Impact on Workplace Wellbeing


Paul Firth
Founder, Lyra Wellbeing - MENA

13:45 – 14:25
Leadership Panel: Wellbeing for All - Ensuring DEI and Belonging is at the Heart of the People Strategy
Where does wellbeing intersect with diversity, inclusion or equity? How do organisations achieve wellbeing for all employees? What are some examples that show why wellbeing needs to be addressed from an equity standpoint? How do organisations transcend DEI from the leadership to all employees?



Nada Rashed
Group HR & Operations Director, The N Gage Group




Tamara Cassis
Chief Medical Officer, O7 Therapy




Chris Cummings
Chief Executive, Officer, Sonas Group, Wellbeing At Work




Sherine Mohamadi
Head of Talent & Capabilities, Vodafone


Moderated by


Mariam Moussa
Founder & Leadership Coach – PROCIJ

14:25 – 14:50
A Fireside Chat: "Building Trust & Psychological Safety in The Workplace"
What part does trust play in employee’s expectations of their organization’s wellbeing efforts? How does wellbeing intersect with diversity, inclusion or equity? Is it necessary to put a diversity lens on wellbeing? Communications as the key to effective wellbeing initiatives? How do organisations achieve wellbeing for all employees and their families and to use this as a competitive advantage?



Ashraf Bacheet
CEO & Co-Founder, O7 Therapy




Mark Rix
Group Managing Director, Sonas Group, Wellbeing At Work

14:50 – 15:20
Networking Break
15:20 – 15:45

Leveraging The Power of Coaching for Employee Wellbeing
The power of coaching to build resilience


Yasmine Yehia
Global Employer Branding, Senior Manager, Schneider Electric

15:45 – 16:00

Closing Remarks


Mark Rix
Group Managing Director, Wellbeing at Work




Mariam Moussa
Founder & Leadership Coach, PROCIJ

16:00 – 16:45